Client: Hermés
Agency: Signal Noise
Founded in 1837 by Thierry Hermès, this global high fashion clothing and accessory brand has grown to over 8 thousand employees and boasts past designers such as Jean-Paul Gaultier and Eric Bergere, so naturally we jumped at the chance to be part of this amazing story.
We partnered with our friends at Signal Noise to provide a tactile interactive app for Hermès to be used at the Museum of Geneva at the official launch of their new flagship store. Guests were invited to place their hand on one of the six iPads dotted around the soirée, which would then be scanned and projected onto the screen to reveal part of the Hermès 'H'.
The feedback from this night was fantastic; "The guests reactions to seeing their hand being 'scanned' on the backdrop of the Hermès orange leather with the trademark ribbon was great. What made it work so well was the simplicity of how it worked".
Agency: Signal Noise
Founded in 1837 by Thierry Hermès, this global high fashion clothing and accessory brand has grown to over 8 thousand employees and boasts past designers such as Jean-Paul Gaultier and Eric Bergere, so naturally we jumped at the chance to be part of this amazing story.
We partnered with our friends at Signal Noise to provide a tactile interactive app for Hermès to be used at the Museum of Geneva at the official launch of their new flagship store. Guests were invited to place their hand on one of the six iPads dotted around the soirée, which would then be scanned and projected onto the screen to reveal part of the Hermès 'H'.
The feedback from this night was fantastic; "The guests reactions to seeing their hand being 'scanned' on the backdrop of the Hermès orange leather with the trademark ribbon was great. What made it work so well was the simplicity of how it worked".
